Building a business during a pandemic


The top priority for those who manage a company today is to protect the health and safety of the people who work there. For this reason, many companies enabled to activate smart working immediately encouraged and implemented the possibility of working remotely, thus avoiding unnecessary travel to reduce risks.

Smart working has long since entered various Italian organizations, but never in such an extensive and prolonged way. CEOs today find themselves having to lead a 'digital workforce', teams of people who do not share a physical space and who work together thanks to the means made available by technology and innovation, but without any physical contact. It is certainly a rather complex challenge in the direct management of employees, but at the same time it represents an important step forward for the innovation of companies.

In this sense, the COVID-19 emergency can represent an accelerator of change in companies, which also requires greater exercise of delegation by people with a coordinating role and a greater sense of accountability on the part of team members.

Which business to build today? As we said, the physical world is evolving and is increasingly oriented towards the digital world, and this also applies to commerce.

Especially in a period like the one we are experiencing, understanding which business to open in this moment of crisis is essential. You may have thought about opening a shop, but neither the crisis nor the huge initial investments that this type of business entails encourage you to do so?

Why not open an online store? Opening an online store can eliminate most of the difficulties and obstacles that you would encounter with a physical store, allowing you not only to work from home - particularly useful during a quarantine, for example - but also to be able to manage your business independently and in full flexibility.

If you already have products to sell, or if you are skilled at DIY, you could sell your products directly. Create an online store on Shopify and start promoting your new brand.

If, on the other hand, you want even more flexibility and a minimal initial investment, consider the idea of managing an online store with the drop shipping method.

Drop shipping allows you to import supplier products into your online store, which will ship them directly to your end customers.

Selling courses online

In a time when many people are stuck in their homes and social interaction is still low, online courses are a great way to spend your time learning something useful and interesting.

Creating and selling online courses is now a fairly simple process, thanks to all the platforms and tools that accompany you along this path.

To view great resources to help you launch your online course, click link below.

Online Course Building Tools

So, if you are wondering which business to open today and are undecided about which business to open, but you are well versed in a particular topic, you may find the solution to your dilemmas in selling online courses.

The first thing you need to do to be able to sell courses online is to choose a topic for your course. What will you talk about? Think about the topics you are familiar with - it could be a skill that has to do with your current job, or a hobby you have extensive knowledge of.

Once you have identified the topic, do market research to understand if there is actual demand for that type of course.

Plan your course, prepare a lesson plan and choose what you will talk about in each lesson.

Finally, you will have to choose the means by which to create your course: will you prepare texts, an ebook, or videos? Think about which format is best suited to the type of content you will be offering to those who buy your course.

Once you have created your course, you will only have to choose which platform or platforms to sell your lessons on. You can create your own website or use an online course service like Udemy.

Finally, you will need to advertise and promote your course on the most suitable channels to reach your target audience.